A few things I’ve learnt from 9 years in media & markting
Momentum Matters
It doesn’t matter if you’re launching a business, campaign, or just getting traction on one that already exists; it can take a bit to get momentum, but when you’ve got it - push, run with it, people like to do things people are doing: It’s probably why you’re training for a marathon right now if you live in Newcastle. Ya twat.
2. Handshakes are Underrated
Business owners doing their best to run a digital eco-system when their physical network has so much to offer.
I’ve done this myself and seen it in others. More then a few times we dive into the nuts and bolts and uncover a plethora of opportunity sitting in an obvious place, but because they’ve been looking so hard at socials its been missed.
3. For the Solo-preneurs:
Unclear messaging & vision rattles and smacks their day to day clarity around - pulling them further into a compounding downward spiral.
You are not unique if you are ‘about community’. Everyone is. You’ve just joined the club.
4. Media is Commoditised
Video content is wildly accessible to everyone, very different to just a few years ago - as it should be - but it’s majorly contributed to the amount of noise - meaning cool videos don’t cut it anymore - emphasising a need for clarity of message, personal connection, emotion and practical education: At least its what I’ve seen cut through.
For the creatives: Photographers / videographers
Hourly rates WILL bend you over. Now you know.
5. The “80/20 Rule”
Get it to 80% - then send the dog to market! It’s another way of saying imperfect action on socials works - past the 80% mark and it’s just law of diminishing returns. Quit fiddling with the music, messing with the colour, sending it back for tweaks - procrastinating with when to post, making sure you spoke well - these all cause bottlenecks, and often the piece of trash content or ‘worst edited video’ is the one that gets the best traction - so send the dog to market.
6. People Buy People
VERY often, People want to buy from their relation to the ‘key person of influence’ not necessarily what the business is offering.
More to come…
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