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Fitstop
Project type
Launch
Date
May 2023
Location
Charlestown Newcastle
Brief
Photo's | Video's | Paid Ads | Website | Marketing Strategy
- Cover enough content / type of content for the website
- Build a runway of effective social content to engage local market leading up to launch day
- Post launch - leverage captured content to keep momentum
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Fitstop - brand new to town - needed content, and an effective amount to get them to market. But with every launch (and this is where Keevs Media has always had an edge) is their are certain marks that need hitting. The first is usually ROI. So, from a gym launch perspective - we're talking baseline memberships to get the business to break even. With that as that the goal - we worked backwards from there.
